How do you make a Unicorn? Why Bird can and e-TWOW (not yet)?
Why can’t a top product in its category create a movement and a Unicorn that uses a lesser product can? You can read the full article in Romanian on start-up.ro here
What do you do on a market where everything has been invented?
I present a Blue Ocean approach in the industry of electric toothbrushes crowded with players trying to stand out and win the competitive game. Read the article on start-up.ro here (in Romanian)
Interview Devos Magazine #6 Iasi, Romania
Full article in Romanian DEVOS Magazine Nr.6 2019 – Dan Mocanu Excerpts… [Devos Magazine]: What are the attributes that an entrepreneur should have when looking at a market that he aims to capture with his offerings? [Dan Mocanu]: humbleness, curiosity and empathy: to evaluate his/her offer in relation to that of the competition, to see…