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Category Archives: Blue Ocean Strategy

How do you make a Unicorn? Why Bird can and e-TWOW (not yet)?

Blue Ocean StrategyBy Dan Mocanu29/01/2020Leave a comment

Why can’t a top product in its category create a movement and a Unicorn that uses a lesser product can? You can read the full article in Romanian on start-up.ro here

What do you do on a market where everything has been invented?

Blue Ocean StrategyBy Dan Mocanu29/01/2020Leave a comment

I present a Blue Ocean approach in the industry of electric toothbrushes crowded with players trying to stand out and win the competitive game. Read the article on start-up.ro here (in Romanian)

Interview Devos Magazine #6 Iasi, Romania

Blue Ocean Strategy, Entrepreneurship, Media, StiriBy Dan Mocanu29/01/2020Leave a comment

Full article in Romanian DEVOS Magazine Nr.6 2019 – Dan Mocanu Excerpts… [Devos Magazine]: What are the attributes that an entrepreneur should have when looking at a market that he aims to capture with his offerings? [Dan Mocanu]: humbleness, curiosity and empathy: to evaluate his/her offer in relation to that of the competition, to see…

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